By Jacques Bughin and Nicolas van Zeebroeck of McKinsey The diffusion of a new technology, whether ATMs in banking or radio-frequency identification tags in retailing, typically traces an S-curve. Early on, a few power users bet heavily on the innovation. Then, over time, as more companies rush to embrace the technology and capture the potential gains, the market […]
We all know how marketing can enhance sales. However, enhancing marketing requires real skills and creativity. Or does it? Can machines do a better job at promoting, advertising, and ultimately selling products than a creative human being? A complete switch to AI seems futuristic, but some major brands have already implemented the tactic of using […]
AI-powered chatbots that use natural language processing are on the rise across all industries. A practical application is providing dynamic customer support that allows users to ask questions and receive highly relevant responses. In health care, for example, one customer may ask “What’s my copay for an annual check-up?” and another may ask “How much does seeing […]
PepsiCo, the food and drinks manufacturer with retail sales of more than $1bn a year, is using artificial intelligence (AI) software to find and interview candidates to fill vacancies in Russia. The company is using technology known as Robot Vera, developed by a Russian startup, to conduct telephone interviews with job hunters, and answer their questions […]
From smartphones and kitchen gadgets to cars to manufacturing equipment, artificial intelligence and automation have become firmly embedded in modern everyday life. As these useful technologies gain steam in the workplace, businesses everywhere will have to adapt their processes or risk falling behind. To help leaders prepare for the growing presence of AI and automation […]
Hiring enough software engineers, DevOps managers, cloud computing specialists and other roles required to facilitate IT transformations remain tall tasks for CIOs. But the talent crunch isn’t limited to those with coding skills and algorithmic thinking: Enterprises are also struggling to hire staff with soft skills who can help shape the user experience around digital […]
As marketers look into 2018, they see that the conversational AI landscape is primed for increased consumer adoption. In fact, in a recent survey, nine out of 10 people said they prefer messaging directly with a brand. This year, Apple, Facebook, Google, and Amazon all leaned into messaging and conversation. In 2018, the big four will make conversational […]
The future of customer experience is artificial intelligence. Artificial intelligence is popping up everywhere and changing how customers interact with brands. In fact, by 2025, an estimated 95% of customer interactions will be supported by AI technology. From chatbots to automation, artificial intelligence helps brands learn more about their customers to enhance personalization. Here are […]
When it comes to resolving problems, consumers prefer to speak with a real, live person. But when it comes to other interactions, chat bots are preferred, according to a recent study from PointSource, a Globant company. The survey also revealed that when artificial intelligence is deployed tactically, one-third of shoppers will dole out more money on a […]
A box pops up in the bottom-right corner of your screen. Text appears. “Hello. How can I help you today?” Is it a person or a machine? It’s becoming harder to tell. Welcome to the world of chatbots. Chatbots: Big Nuisance Or The Next Big Thing? Sometimes seen as a nuisance, it’s easy to dismiss […]
