We all know how marketing can enhance sales. However, enhancing marketing requires real skills and creativity. Or does it? Can machines do a better job at promoting, advertising, and ultimately selling products than a creative human being? A complete switch to AI seems futuristic, but some major brands have already implemented the tactic of using […]
The future of customer experience is artificial intelligence. Artificial intelligence is popping up everywhere and changing how customers interact with brands. In fact, by 2025, an estimated 95% of customer interactions will be supported by AI technology. From chatbots to automation, artificial intelligence helps brands learn more about their customers to enhance personalization. Here are […]
When it comes to resolving problems, consumers prefer to speak with a real, live person. But when it comes to other interactions, chat bots are preferred, according to a recent study from PointSource, a Globant company. The survey also revealed that when artificial intelligence is deployed tactically, one-third of shoppers will dole out more money on a […]
A box pops up in the bottom-right corner of your screen. Text appears. “Hello. How can I help you today?” Is it a person or a machine? It’s becoming harder to tell. Welcome to the world of chatbots. Chatbots: Big Nuisance Or The Next Big Thing? Sometimes seen as a nuisance, it’s easy to dismiss […]
