The cost conversation around AI writing tools is pretty well trodden at this point. What I keep circling back to is something slightly different. When clients commission a lot of AIassisted or fully generated content, their reference point for what wri…

Spent the last few weeks properly stresstesting a handful of AI writing tools for a client project, not just casual prompting but actually trying to get them to produce publishable longform drafts. The output is better than I expected, which is not a c…

Google Genie 3 is genuinely impressive and I keep thinking about it from a different angle than most people. Everyone talks about whether it will replace traditional game dev pipelines, which is a fair question. But what actually bugs me is the layer u…

Google Genie 3 is getting a lot of attention for turning text prompts into explorable 3D spaces, and yeah it's rough, but the trajectory is pretty obvious. A year or two of iteration and you have something studios actually start testing in producti…