I've been thinking about this lately because I feel like people use the term "prompt engineering" to describe two very different things. On one end, you have what most people are familiar with: A person opens ChatGPT, Claude, Gemini, etc…

Curious how many of you are regularly checking ChatGPT, Perplexity, Google AI search about your business? Not talking about page rankings. I'm talking about how models are referring/summarizing your business and your online presence? I've been …

Company wants AI to “standardize things.” But every time something unusual comes up, someone steps in and overrides it. Conclusion: “AI can’t handle real-world complexity.” Reality: no one defined what “standard” actually means. So exceptions become th…

Seen this one a lot: Business introduces AI into operations. Initial excitement. Quick wins. Then trust drops. People stop relying on it. Conclusion: “AI didn’t work for us.” Reality: the system only worked because experienced people were holding it to…

SEO or AEO? Why you’re not showing up in AI answers (yet) This is a consolidation of findings from Neil Patel and Hubspot plus what we have found to work well on our own website. Most business owners are still playing the old game. Some aren’t playing …

Curious if anyone has use the Agent builder UI from OpenAI. I find it confusing and looking for anyone with experience to get feedback on how it's helping or not? the platform seems intuitive but I'm finding you really need to get the syntax r…

AI hallucinations are well reported. They’re also one of the biggest reasons people hesitate to trust or adopt these systems. That hesitation makes sense. But I’ve been thinking about something that doesn’t get discussed as much: What if AI hallucinati…