It is evident that change continuously and relentlessly disrupts our structured lives built on optimistic illusions of stability. So if we know this, denial of the obvious cannot be the only factor that holds us back from reconfiguring the way in which we live. There are many reasons why people are resistant to change and they differ from situation to situation and setting to setting as we will discover throughout the book, but there is one all-encompassing and pervasive reason why a symbiotic relationship between us and the phenomenon of change does not exist – a lack of knowledge as to what change really is.
Predictive technology: computational social science
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