AI systems like large language models (LLMs) are good at generating sentences but do not understand the meaning of the language.
LLMs have shown emergent abilities and can be used as aids to brainstorming.
GPT-4, an LLM, has been found to beat humans in creativity tests.
In an experiment, GPT-4 generated more, cheaper, and better ideas for a product than human students.
A professional working with GPT-4 can generate ideas at a rate of about 800 ideas per hour, making them 40 times more productive than a human working alone.
This technology is seen as a potential tool for corporations, similar to management consulting firms like McKinsey & Company.
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