When you try to serve everyone you end up competing on price. This is because the buyer can't tell you apart from the many shops in their DMs. You become like a product that can be easily replaced and such products usually get cheaper.
I've built around 40 automations for my clients and I think most AI agencies will go out of business. Not because there is no work but because saying "we build chatbots for anyone" is a strategy. It's a race to the bottom.The agencies that will survive are those that choose an area and go deep into it. Here's why this approach works... A buyer doesn't pay for a chatbot for the sake of having one, they pay to solve a problem or remove a risk. A generalist might say, "I can probably figure out what your business needs.", on the other hand a specialist says, "I've done this exact thing for 9 dental practices and I know what usually goes wrong."…This kind of statement makes the buyer feel safer. It is this feeling of safety that allows you to charge much more, sometimes 10 times or even 100 times more. The generalist is making an educated guess while the specialist is offering a thing and people are willing to pay A LOT more for things.
So how do you choose a niche that’s worth focusing on? There are 4 things to consider :)
First…is there pain? Is there a problem that’s currently costing them money or keeping them up at night?
Second… do they have the money to pay for a solution? Is the return on investment obvious?
Third are they easy to reach? Is there a place where they gather so you don't have to hunt for them one by one?
Fourth…Is the industry shrinking and might force you to leave in a couple of years?
If a niche checks all these boxes( i.e. Pain, money, reachable, growing)… then commit to it and don't look back.
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