Starting today, TikTok will automatically label videos and images created with AI tools like DALL-E 3. This transparency aims to help users understand the content they see and combat the spread of misinformation.
Key points:
- To achieve this, TikTok utilizes Content Credentials, a technology allowing platforms to recognize and label AI-generated content.
- This builds upon existing measures, where TikTok already labels content made with its own AI effects.
- Content Credentials take it a step further, identifying AI-generated content from other platforms like DALL-E 3 and Microsoft's Bing Image Creator.
- In the future, TikTok plans to attach Content Credentials to their own AI-generated content.
How do Content Credentials work?
Content credentials are championed by Adobe, who co-founded the Coalition for Content Provenance and Authenticity (C2PA) alongside Microsoft. This technology embeds tamper-proof data into digital content, acting like a digital label which TikTok can then use to instantly recognize and label AI-generated content.
While Adobe offers it within their software like Firefly, the open-source nature allows any platform, like TikTok, to integrate it for identifying AI-generated content and fostering trust in the digital landscape.
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