TikTok ran an ad featuring a deepfake of MrBeast offering iPhone 15 Pros for $2.
AI-generated deepfake content is becoming more pervasive on social media platforms.
Platforms like TikTok are facing challenges in moderating and handling the rise of AI deepfakes.
MrBeast raised concerns about the ability of social media platforms to handle AI deepfakes.
TikTok removed the ad and associated account for policy violations.
Unauthorized AI-generated content featuring celebrities is a growing problem in platform advertising.
The issue is expected to worsen as AI technology improves and becomes more accessible.
Transparency and disclosure are crucial in AI-generated ad content featuring celebrities.
TikTok is aware of the pervasiveness of AI-generated content on its platform and is taking steps to address it.
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