https://www.theinformation.com/articles/tiktok-plots-using-virtual-influencers-for-advertising
TikTok touts itself as a platform where creators can stand out and build a following. But the company has begun discussing with advertisers an artificial intelligence-powered feature that would generate avatars to starin videos—virtual influencers that would potentially compete with human for ad deals.
The feature, which is still under development and could change, would generate a script for a video ad based on a prompt submitted by the advertiser, as well as an AI-generated influencer to perform in the video, according to an advertiser who has seen plans for the tool. TikTok Shop merchants could also use the AI influencer tool to promote their goods, said two other people told about the idea by TikTok staff.
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