The world of AI-generated Instagram influencers is rapidly growing, with companies creating digital models using generative artificial intelligence.
AI influencers are cheaper and more efficient than human marketers, and can be customized to fit a brand's image and goals.
AI influencers can earn thousands per sponsored post and some experts predict that advertisers may favor AI over humans.
However, there are concerns about the potential confusion between AI models and real people, as well as the impact on body image and mental health.
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