The problem of ‘brand’ facing the platform providers in the age of AI
The problem of ‘brand’ facing the platform providers in the age of AI

The problem of ‘brand’ facing the platform providers in the age of AI

It is easy to forecast that the majority of use a particular platform provider (Gmail, etc) will face in the next few years will be from non-UI-using AI agents.

AI agents will open up (say) Gmail using OAuth, fiddle around reading/writing emails, changing settings, etc etc... all without using the traditional UI. So Gmail itself will become more of a process of AI, rather than a standalone application in its own right.

This, of course, will destroy the brand which has required years/dollars$ to create and maintain. I can see these platform providers fighting back and either limiting the non-UI access, or banning it outright.

So I see this all coming to a nasty fight in the next few years. Any thoughts?

submitted by /u/Im_Talking
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