Kling, Veo 3.1, Sora 2, Hailuo, Seedance, the rankings change every week depending on whose demo went viral.
For a solo creative shop, none of that ranking matters as much as one thing: can you get the same character or product to look consistent across ten shots.
A model can nail one gorgeous four-second clip and still be useless for a real campaign. Client work isn't one shot. It's a sequence that has to hold together.
The tools that actually make the cut for me aren't always the ones winning the arena votes. They're the ones that don't drift halfway through a shot list.
Consistency and control beat raw wow-factor almost every time once there's an actual brief involved.
Curious what other people doing commercial work are actually shipping with versus what's topping the hype threads.
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