Top dating apps Tinder, Hinge and Bumble have all stated that they're already investing in AI to make their apps better. They're using it to verify profiles, match people based on bios and interests, and help generate profile descriptions and liven conversations. But what about machine learning on user photos?
iris Dating uses AI to analyze user input in the form of liking or disliking faces ("swiping" profiles). We all know if we like blondes or brunettes, blue or brown eyes, short or long hair, beard or no beard, etc. But AI can pick up the subtlest features (proportions, distances, curvatures etc.) and build a face map. A matrix of features, if you will. It doesn't just look for a person looking like your favorite celebrity crush. It understands what you're really attracted to.
From there it's an easy path: if it knows which features attract me, it can predict my level of attraction to a specific individual (specifically, their face). Find the persons with the highest predicted attractiveness (for me, not for everyone), rank them by attraction for me, and we have a potential high mutual attraction match. The two stats I have are that on average women like 55%(!) of the profiles iris picks for them; and that users have 40x higher chances of matching when they've trained the model to understand their taste.
I know it takes a lot more than a pretty face to make for a great relationship, but it sure doesn't hurt to start with strong physical attraction. Missed connections on Craigslist are about just that: seeing a face you can't forget. Find me more of these "wow" faces and let's go from there.
What do you think? Is it too early? Too bold? Too niche?
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