Generic AI training at one company: 11% uptake.
A company-wide licence at an unrelated firm, different sector: 11.5% active use.
Same number twice, from opposite directions.
The cause underneath is the same. Nobody connected the tool to the job sitting in front of the person.
Training that opens with “here is what the tool can do” gets you 11%.
Training that opens with “show me the thing you did 4 times yesterday” gets people building before lunch.
What was the uptake on your last rollout, measured a month later?
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