Organizational and customer behavior, psychology and AI – where to dig in?

Hi folks!

I've worked in technology for 11 years (product, design, UX/user research and org behavior) and healthcare for 10 years before that.. I help leaders and teams work with product strategy and discovery by starting with their own behavior. This helps reduce meeting times, builds trust, and allows for much greater innovation. It also allows them to have greater focus on their customers and understanding THEIR behavior.

I REALLY want to start digging into more AI for my business. Other than random ideas in articles on the internet, does anyone have any good starting points to dig into how AI and behavior analytics build success for products?

Thanks in advance!