OpenAI is introducing new tools to help researchers study the authenticity of online content and joining the Coalition for Content Provenance and Authenticity (C2PA) Steering Committee.
- As generative AI becomes more prevalent for creating and editing images, videos, and audio, it will be increasingly important to have technical standards for tracing the origin of content.
- OpenAI aims to develop technical solutions for this challenge that put power in the hands of people while protecting individual privacy.
- They are open-sourcing a dataset of generated images with full consent of individuals to enable research on detecting synthetic content.
- OpenAI is also joining the C2PA to collaborate on developing industry standards for content provenance and authenticity.
- The company believes having common standards and tools to understand the source of online content is critical as generative AI use grows.
Source: Trust me bro...jk! It's OpenAI.
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