Camera makers Nikon, Sony, and Canon are adding tamper-resistant digital watermark technology to their cameras to help users prove that their photos are not AI-generated.
The technology embeds a tamper-resistant digital signature into every image captured, containing data such as date, time, location, and the photographer's name.
This feature can be used to authenticate that the image has not been changed in any way.
While this technology is beneficial for journalists and photo editors, it is not a comprehensive solution to the problem of AI-generated deepfakes on social media.
AI-generated images and deepfakes posted as real on social media have led to a loss of trust in photographs and video as reliable sources of information.
The introduction of tamper-resistant digital watermark technology aims to help regain trust in photography and ensure the authenticity of images.
However, the technology primarily helps honest photographers prove their honesty and does not address the dissemination of AI-generated fakes by bad actors or unscrupulous media outlets.
For the technology to be more effective, all camera and phone manufacturers would need to adopt the same watermarking feature.
Educating people to check these watermarks and making it easy to do so would also be necessary.
The challenge lies in changing our relationship with photography and rebuilding trust in the medium after more than a century of relying on it as evidence of something real happening.
Source: https://www.lifewire.com/camera-makers-authentication-prevent-deepfakes-8422784
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