McDonald's is discontinuing the use of AI ordering technology at drive-thrus after testing it at over 100 locations in the US.
The company collaborated with IBM to develop and test AI-driven, voice-automated ordering as part of its growth plan.
Despite the setback, McDonald's plans to explore other AI partners and evaluate scalable solutions for voice-ordering by the end of 2024.
Other fast-food chains like White Castle and Wendy's have also experimented with AI-powered solutions in their operations.
However, challenges such as AI inaccurately taking orders due to accent recognition issues have been reported.
Source: https://www.cnn.com/2024/06/17/tech/mcdonalds-ai-drive-thru-program/index.html
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