Jeff Bezos’s "Project Prometheus" is raising $10B at a $38B valuation to build "Physical AI".

Jeff Bezos’s five-month-old startup, Project Prometheus, is nearing a historic $10B funding round backed by Wall Street giants like JPMorgan and BlackRock.

The Tech: They are building "Physical AI" that natively understands the laws of physics to revolutionize physical products like aerospace, automotive, and robotics.

It is Bezos's first operational role since leaving Amazon in 2021 with co-CEO Vik Bajaj, a physicist and former Google X scientist who co-founded the Alphabet health startup Verily.

They’ve aggressively assembled a 100+ person powerhouse team by poaching top-tier researchers from OpenAI, Meta, Google DeepMind, and xAI. They even acquired the agentic AI startup General Agents shortly after launch specifically to bring former DeepMind researcher Sherjil Ozair and his engineering team into the fold.

I am all for money going into companies that accelerate discoveries in physical AI, materials, manufacturing. Another great effort is periodic labs, they raised $300 m.

But, is this valuation justified, or are we really in a massive bubble? Are they expecting that they are going to solve all of the physical AI ?