Been using a few AI tools to help with copy for a small side project and it's raised a question I can't quite shake. The output is genuinely decent now. Not great, but decent enough that clients who aren't paying close attention probably wouldn't notice the difference.
The thing is, I've been spending real time learning copywriting. Reading books, studying good ads, practicing hooks. And part of me wonders if that investment still makes sense the way it did two or three years ago.
The counterargument I keep coming back to is that you need good taste to prompt well and to edit what the model gives you. Someone who doesn't understand copy at all is still going to get mediocre output because they won't catch what's flat or offtone. That feels true, fwiw.
But I'm less sure the gap between a trained human copywriter and a wellprompted model is going to stay wide enough to matter commercially, at least for the midtier work that fills most freelance pipelines.
Curious if people here have actually noticed a shift in how clients value humanwritten copy versus AIassisted, or whether the skill floor is just moving rather than disappearing.
[link] [comments]