been thinking about this a lot lately. with all the AI tools available now, generating content has become almost trivially easy. blog posts, social captions, video scripts, email sequences, you can spin all of that up in minutes now.
but here's what i keep noticing. the creation side got solved and now distribution is the part nobody has really figured out yet. you can produce 10x more content than before but getting it in front of the right people consistently is still just as hard if not harder.
feels like AI optimized one half of the equation and left the other half exactly where it was. or am i missing something and people have actually cracked distribution too
has AI genuinely changed distribution in a meaningful way or is it still mostly a manual grind once the content is actually made
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