Instacart boosts AI capacity, readies for IPO with OpenAI’s ChatGPT-powered eCommerce search

On the verge of its IPO, Instacart has introduced major AI-powered features to its Storefront platform and the smart Caper Carts. Main upgrades: conversational search powered by OpenAI's ChatGPT and inbuilt AI models.

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AI advancements in Instacart's infrastructure

• Instacart, which holds approximately 22% of the $132 billion US online grocery-delivery market, has been leaning more towards being a tech platform.
• The new Instacart Storefront, entailing features driven by 150 proprietary AI models, is built on the same core infrastructure as the Instacart app.
• Customers can engage in open-ended searches on retailers' storefronts via the search bar.

AI upgrades in Caper Carts

• AI-powered Caper Carts by Instacart have been upgraded. Customers can now order directly from their Caper Cart and get informed when their orders are ready.
• Camera and weight sensor efficiency is enhanced thanks to improved AI models, ensuring a smoother shopping journey and providing an extra layer of security against suspicious activity.

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