How to come up with innovative AI ideas and add it to own business?

Hello,

I'm running some sort of event website / online magazin and I'm looking for ideas / options to utilize AI to improve the offering.

Ideally it would be more automation on the back office side of things.
And some cool feature for the visitors.

Is there a list of use cases / business success stories to see what can be done and maybe applied to my website?
Or do you have other / better ideas to go on about that?