How Machine Learning, Classification Models Impact Marketing Ethics – InformationWeek
How Machine Learning, Classification Models Impact Marketing Ethics – InformationWeek

How Machine Learning, Classification Models Impact Marketing Ethics – InformationWeek


InformationWeek

How Machine Learning, Classification Models Impact Marketing Ethics
InformationWeek
What's ultimately at stake for companies adopting non-biased machine learning is sales. Evidence shows that consumers link their values with their purchase decisions. For instance, in 2015 eMarketer reported that over half of consumers said they would ...