the "it's a gimmick" takes miss how the actual business works.
you build one consistent ai character (needs real model training, not just prompting), run it like a normal social account, monetize through subscription/content platforms. the advantage isn't that it's better than a human creator, it's that the content costs basically nothing to make, it never burns out, and one person can run several at once.
the part people underrate: consistency is genuinely hard, and the money's in managing the audience relationship, not the content itself. content's the easy part.
bigger picture that interests me — when making content costs near zero, the whole bottleneck shifts to distribution and trust. that goes way beyond this niche.
curious how people think this shakes out for creators in general.
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