As AI image generators increase in popularity, differentiating between authentic and AI-created images is becoming more complex. DeepMind, Google's AI unit, is addressing this by developing an imperceptible watermark known as SynthID for its AI-generated images to counter misinformation.
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Why this matters:
- DeepMind's SynthID tags AI-generated images: Invisible to people but detectable by computers, this watermark hopes to aid in the verification of images.
- Technology, however, isn't completely foolproof: DeepMind itself acknowledges that intense image manipulation could compromise the watermark.
- Google's image generator, Imagen, will only apply to images created using this tool: Google aims to instantly identify AI-generated images with this effectively hidden watermark.
DeepMind's head of research, Pushmeet Kohli, shared the following details:
- The watermark changes on images are so subtle that humans wouldn't notice, yet DeepMind can still detect an AI-generated image.
- Despite any subsequent cropping or editing, the watermark remains identifiable by DeepMind's software. Colors, contrast, or size changes won't affect it.
Calls for a standard approach to AI-generated image identification continue:
- More coordination between businesses is crucial, according to Claire Leibowicz from the Partnership on AI. Different methods adopted by various firms add degrees of complexity in tagging AI-content.
- Other tech giants, including Microsoft and Amazon, pledge to watermark some AI content, meeting similar demands for transparency over AI-generated works.
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