Google is updating its policy to require advertisers to disclose when their election ads include digitally altered or generated content.
The update will go into effect in November, ahead of the 2024 presidential election.
The goal is to provide transparency and help voters make informed decisions.
Minor alterations that are inconsequential to the claims are exempt from the disclosure requirements.
Source : https://thehill.com/newsletters/technology/4190769-googles-campaign-ai-crackdown/
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