Google's ads business earned $44 billion in the third quarter, showing that it is still thriving despite competition and investments in AI.
The company is focusing on infusing AI into its products, with its AI-powered Search Generative Experience being a key area of development.
Google is experimenting with new ad formats that align with the AI-powered search experience, ensuring that advertisers can still reach potential customers.
CEO Sundar Pichai sees AI in search as a long-term play and envisions evolving search and Assistant over the next decade.
Other parts of Google's business, such as YouTube ads and its cloud business, are also performing well.
There is uncertainty regarding the successor for CFO Ruth Porat, and potential changes to Alphabet's 'Other Bets' investments may be on the horizon.
The Department of Justice's antitrust trial against Google, which began in September, adds another challenge for the company.
Source : https://www.theverge.com/2023/10/24/23929496/google-alphabet-q3-2023-earnings-ads-ai-sge
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