Google is expanding its AI-powered search experience to teenagers
Google is expanding its AI-powered search experience to teenagers

Google is expanding its AI-powered search experience to teenagers

Google's AI-driven search experience, Search Generative Experience (SGE), is now accessible to teenagers between 13-17 in America. Entailments include a conversational mode for searches, which Google believes can help youngsters pose atypical questions to dig deeper.

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Teen-friendly AI search

  • SGE introduces a conversational mode to Google Search, allowing users to ask questions and follow-ups in a more natural language.
  • To prevent harmful content from surfacing, Google has placed guardrails, providing stronger protections related to illegal and age-gated substances, or bullying.

Features and improving AI accuracy

  • Google is rolling out "About this result" to provide users with more context about the displayed content.
  • Google acknowledges and addresses any validation of false or offensive claims by the AI-powered response, ensuring to provide higher quality and more accurate responses.
  • It’s also using large language models to self-critique and rewrite draft responses on sensitive topics based on quality and safety principles.

SGE's popularity and future plans

  • Since SGE's introduction, it has found popularity, especially among younger users who prefer a conversational approach.
  • Google plans to expand SGE outside the U.S. to India and Japan and improve its services with support for videos, images, local info, and more.
  • It's also experimenting with ads positioned next to the AI-generated responses.

(source)

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