Google is rolling out its third iteration of the Helpful Content Update, which aims to classify content as either 'written for search engines' or 'written for people'.
The update reflects Google's realization that it can't accurately police AI-generated content and emphasizes the importance of creating content for people-first, regardless of the means used to create it.
Detecting AI content is challenging, as AI detection tools often classify content based on tone, leading to false positives.
Google's change in stance is not surprising, considering their heavy investment in AI, including chatbot Bard and new search features like the Search Generative Experience.
The majority of brands now openly share articles and guides on how to use AI tools to enhance marketing strategies and create actionable content plans quickly.
However, the quality and value of AI-generated content remain important factors for success, as poorly generated content can harm a brand's reputation and ranking.
Source : https://stackdiary.com/google-changes-its-stance-on-ai-generated-content/
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