Google is launching generative AI tools for creating ads, allowing users to write headlines and descriptions and edit images.
The tool is targeted at advertising agencies and businesses without in-house creative staff.
Advertisers can iterate on the text and images generated until they find a suitable option.
Google ensures that it will not generate duplicate images to prevent two competing businesses from using the same photo elements.
The ad creator is available for Google's Performance Max ad campaign product and can generate ads for search and shopping.
An advanced image editing solution, similar to the Magic Editor on Google Pixel 8, is also in the works.
Source : https://www.theverge.com/2023/11/7/23951220/google-performance-max-ai-generated-ads-campaign
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