Every time I read about someone running an AI agency, it sounds very clean. “Identified a niche, got clients, scaled.”
But I have a feeling the actual story is messier than that. So I want to ask people who are actually doing it:
How did you really start? Like what was the actual first step that led to a paying client? Was it someone you knew, a cold DM, a post that blew up, just luck?
Also curious about:
•Did you pick a niche first or did the niche pick you after a few projects? •Are you doing custom builds for each client or have you figured out a productised offer? •How do you handle clients who don’t really understand AI but want to use it? •Solo or do you have people? If you brought someone in, when did that feel necessary? •What does your lead gen actually look like right now, not theoretically? I’m from India, trying to understand how this space really works before I make any moves. Not looking for a course recommendation or a pitch. Just real answers from people who’ve figured out at least some of it.
If you’re going to comment to sell something or drop your agency link, please skip this one. I’m genuinely here for the conversation, not offers.
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