Generative AI Consumer Landscape by a16z

In less than a year since ChatGPT was introduced, it has become the fastest consumer application to register 100 million monthly active users. But how are consumers using other GenAI products apart from ChatGPT? An a16z Consumer report examines the top 50 GenAI web products (based on SimilarWeb data) to find out.

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• Proprietary models are dominating: 80% of the top 50 GenAI products didn’t exist a year ago—suggesting many of the most compelling consumer experiences are completely novel. Interestingly, 48% of these are bootstrapped—with no outside funding.
• ChatGPT holds a massive lead: ChatGPT alone accounts for 60% of the entire list's monthly traffic, with roughly 1.6 billion visits and 200 million monthly users as of June 2023.
• LLM assistants are dominating: LLMs, including Google’s Bard and Quora’s Poe, constitute 68% of total consumer traffic to the top 50. The other categories seeing significant traffic are AI companions and content-generation tools.
• GenAI marketing is mostly organic: Marketing for most of these products has been reliant on referrals, word of mouth, and other traditional marketing as they enter the market. About 90% of these companies are already monetizing, and most do so via a subscription model.
• GenAI and mobile adaptability: Given the extensive consumer time spent on mobile, an increase in mobile-first GenAI products is expected as the technology evolves.

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