In 2024, FinTech confronts challenges like reduced funding and increased regulatory scrutiny. Despite this, innovative startups leverage gaps in small-scale wealth management and complexities in deploying generative AI by banks. The year anticipates a surge in adopting Central Bank Digital Currencies, blurring traditional and digital finance. AI and ML integration drive automation, reshaping customer experiences. Sustainable finance gains traction with an emphasis on ESG principles. Embedded finance and the rise of DeFi signify transformative shifts, demanding heightened cybersecurity measures and regulatory advancements.
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