Coca-Cola Is Trying Another AI Holiday Ad. Executives Say This Time Is Different. After a major backlash in 2024, Coke and the L.A. studio it hired have produced a new synthetic spot they believe viewers will like a lot more, as "the craftsmanship is ten times better." Will they?
Coca-Cola Is Trying Another AI Holiday Ad. Executives Say This Time Is Different. After a major backlash in 2024, Coke and the L.A. studio it hired have produced a new synthetic spot they believe viewers will like a lot more, as "the craftsmanship is ten times better." Will they?