MarTech Advisor | Buzzword or Benefit: How Real is Your DSP's Machine Learning? MarTech Advisor In a DSP, machine learning effectiveness is all about the data. Highly accurate data points and a diversity of data sources — whether it be email, search, apps, user registration, content consumption, and more — are what make the engine run. And it ... |
Buzzword or Benefit: How Real is Your DSP’s Machine Learning? – MarTech Advisor
