Bring Your Own AI Key, as a business model
Bring Your Own AI Key, as a business model

Bring Your Own AI Key, as a business model

Hey Everyone, this is me trying to gauge if this is a valid business approach or not.

I'm working on a project that can have a huge value for the user, but the issue it's heavily dependent on LLM's and honestly i can't risk pricing it and then it get abused....

So i was thinking why not do a plan which is basically BYOK, bring your own AI key, you pay $3.99 for a subscription and choose what LLM provider to use, be it chatgpt, claude or deepseek and just add your personal API key!

  • This way, they don't need an upfront cost (99$ plan for example),
  • Can test it cheaply, while also for me it reduces the friction ($3.99 is nothing)
  • They choose the AI, DeepSeek will be cheaper, Claude or Chatgpt premium output

Some cons i can think of:

  • This will not be a great onboarding for everyone (learning curve to generate a key) - little bit of friction
  • Will they trust us with the Key's?
  • Will they trust us with optimizing the spending of tokens? or they will be afraid we will create a massive bill for them.

What do you think?

submitted by /u/alessai
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