Google and Microsoft are integrating AI into their search engines, impacting how ads are presented.
Bing's AI search features have led to some ads feeling incoherent and potentially misleading.
Microsoft aims to deliver relevant ads through AI-generated responses, which may not always align with the user's initial query.
There have been concerns about the disclosure of ads on Microsoft's Copilot, with instances where sponsored links were not clearly labeled.
Despite challenges, Microsoft continues to test and refine its ad experiences based on feedback.
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