Apple just unveiled their new AI strategy:
They have their own LLM that works off of an index of all your personal files, photos, contacts, and messages, and can respond in context to this.
The best part? It can actually do complex tasks in apps using natural language! First-party Apple apps already support this, and developers have an API to allow tasks/actions to be invoked through Apple’s LLM.
It runs on-device or on Apple’s privacy-focused servers depending on the task intensity.
Apple also uses ChatGPT (GPT 4o) for Siri responses when necessary.
This, along with Google’s Assistant with Gemini, marks the end of the tiny-phone LLM devices that were portrayed as revolutionary.
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