Hi everyone!
Bloomberg News Apple reporter Mark Gurman is hosting a live Q&A about Apple’s failed electric car effort -- and what’s next for the company. You can tune in on Monday, 3/11, at 2pm ET. If you have questions for Mark, drop them in the comments and we’ll do our best to make sure they get answered during our live conversation next week.
We also have an email you can send questions to for a more detailed response -- that’s [[email protected]](mailto:[email protected]).
More on the Apple Car: Apple believed that it could create a better car than Tesla and the rest of the automotive industry ultimately led to the downfall of the project. The company had looked at pricing vehicles at $100,000 apiece, meaning it wouldn’t take long for the company to have a multibillion-dollar moneymaker on its hands (even if those sales didn’t translate to big profits). But according to someone involved in the decision making, it was as if Apple had tried to skip all the early iPhone models and jump right to the iPhone X. The company also had sunk billions of dollars into developing a Level 5 self-driving system — the highest level of autonomy. The end of the car project means CEO Tim Cook has one fewer breakthrough to hang his hat on as Steve Jobs’ successor.
You can read the full story on Apple's failed car attempt for free here.
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