 | You could be about to make the exact mistake Alex Hormozi keeps seeing: founders getting so excited about AI that they automate the wrong thing, faster.
He reviewed a business paying 11 VAs $11K/month for data cleaning. Worked fine. So they spent $350K building an AI system to replace them.
Three years of costs, upfront. For a process that was never the constraint.
They didn't have enough demand. The bottleneck was customer acquisition, not data cleaning. But because the founder got excited about automation, the real problem sat untouched.
His gut-check is simple: "Are you making more money?"
Not "are you using more AI?" Not "are you token-maxing?" Are you actually making more money.
The deeper point: people should use AI in their business, not try to build AI businesses. Advertise the outcome your customer cares about, not the technology underneath.
And when intelligence becomes cheap and abundant, the value that remains is stakes — someone has to own the decision.
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Predictive technology: computational social science