AI Shopping Summary Survey – research study – University of Brighton
AI Shopping Summary Survey – research study – University of Brighton

AI Shopping Summary Survey – research study – University of Brighton

… You will view a short AI-generated shopping summary about a personal-care product and answer questions about your impressions of the summary and possible purchase decisions. There are no right or wrong answers; please respond based on your own views. The full purpose of the study will be explained at the end of the survey. …

Via https://www.linkedin.com/feed/update/urn:li:share:7500558876078014464/ and a LinkedIn post from the student's supervisor:

Please help my brilliant MSc Digital Marketing student Mira Beshara who is conducting her research into how consumers respond to Ai generated summaries in their everyday sustainable shopping decisions

Ethics reference: 15776

submitted by /u/grahamperrin
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