“AI engineers” today are just prompt engineers with better branding?
“AI engineers” today are just prompt engineers with better branding?

“AI engineers” today are just prompt engineers with better branding?

Hot take:

A lot of what’s being called “AI engineering” right now feels like:

prompt tweaking

chaining APIs

adding retries/guardrails

Not actually building models or understanding them deeply.

Don’t get me wrong—there’s real skill in making these systems work.

But are we over-labeling it as “engineering” when most of the complexity is still in the model and infra built by others?

Curious where people draw the line between:

using AI effectively

vs actually engineering AI systems

submitted by /u/Raman606surrey
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