Reframed thinking forms the underpinning of Built to Thrive and an understanding of the concepts presented to you will culminate in an ability to begin to reframe your thinking. The rise in social networks, mobilization of crowds and tribes and the impact of social based innovation all affect our views of ourselves and the landscape around us. I will go on to show that reframed thinking is the ability to avoid becoming trapped in the spider webs of past practices, to view your situation from a fresh perspective, to begin to gather information from larger and previously inaccessible collective resources and utilize this knowledge to drive growth effectively. To reframe will become the catalyst for the implementation of actions that are appropriate to a landscape that is shifting constantly. The journey through the book is in itself an act of reframing.