Taking ideas into real products and services excite me! The big question is how we guide people with ideas along a path that focuses on getting results. Results vary depending on the company, situation and people involved. When shaping an idea into a business, you require the tools and approaches that will translate intangible thoughts and ideas into a business model. If a product gets conceptualized, you require tools that will shape your solution to a market challenge in such a way that a profitable outcome is visible.